Red Bull’s investment in Leeds United as a minority shareholder comes with a promotion clause, meaning the fee paid will increase if the Whites secure a spot in the Premier League next season. Journalist Ben Jacobs revealed that reports suggesting a £200million deal with £60million paid in the first year are inaccurate, although the exact percentage and amount remain undisclosed.
Despite the uncertainty surrounding the exact figure, Red Bull’s significant stake in the club will help alleviate financial concerns at Elland Road. The news comes as a welcome boost after Leeds’ heartbreaking defeat to Southampton in the Championship play-off final, which denied them an immediate return to the Premier League.
While some player sales are still expected to ensure compliance with Profit and Sustainability rules, the additional revenue from Red Bull’s investment will provide a cushion for the club. Players like Crysencio Summerville, Georginio Rutter, Archie Gray, and Wilfried Gnonto may attract interest in the transfer window, but manager Daniel Farke will still be expected to lead the team to promotion next season.
Chairman Paraag Marathe has expressed confidence in Farke, who has a proven track record of securing promotion with Norwich City. With Red Bull’s investment and Farke at the helm, Leeds United will be aiming for a successful campaign and a return to the Premier League. In related news, Phil Hay has offered advice to Farke on how to utilize Mateo Joseph next season.