Everton fans have been left furious after the club confirmed their latest sponsorship deal with Red Bull to become their official energy drink partner.
The club has been looking for additional sponsorship opportunities behind the scenes at Goodison Park following recent financial problems.
Red Bull’s sponsorship comes after their increased commitment to English football, having bought shares in Leeds before sponsoring Newcastle, with Everton last on their list.
But many Blues fans are less than thrilled at the prospect of a drinks brand being associated with the club – simply because of the ‘red’ in their name.
The club’s intense rivalry with Liverpool means some simply won’t accept having anything to do with color anywhere at the club.
Some even recalled Ronald Koeman’s time as manager at Goodison when a picture of his red Christmas decorations caused a backlash from supporters.
Now, following the official announcement of the club’s sponsorship, they have received a similar response from fans.
Everton fans are delighted with Red Bull’s new sponsorship announcement
Everton’s rivalry with Liverpool has led to some seemingly inconsequential situations in the past, the most recent being when Red Bull faced opposition from fans.
Despite the potential for increased revenue that should ultimately help the club in both the short and long term, fans are not thrilled.
In response to the club’s social media post, fans expressed their anger at the decision, hitting out at both Everton and Red Bull.