Everton have released the first details of the process by which existing season ticket holders can purchase their seat at the new stadium at Bramley-Moore Dock.
From December, fans will find out from which date they will be able to secure their place at Everton Stadium, with Blues who have held the longest season tickets having priority and special deals for younger fans.
In a letter to fans, interim manager Colin Chong outlined the process as the club begins its move from Goodison Park to Everton’s new harbor home, where they will play their first competitive game in August next year:
It was extremely important to our current season ticket members that the move to our new home was thoughtful, fair and uncomplicated. Over the past two years we have carried out a series of research and consulted with fans through workshops to ensure our insights team has all the information they need to design the biggest move in our club’s long history. I would like to thank everyone who participated in these surveys, workshops and focus groups. The information was absolutely invaluable.
Season ticket sales for the first action at Everton Stadium will be phased out based on the season ticket expiry date.
In December we will provide all Season Ticket Members with information from which date they will be able to secure their place at Everton Stadium. In order to manage the sale process in a fair and controlled manner based on seniority, season ticket holders aged 23 or over will be part of the first phase of the sale. Between January and March, the eligibility criteria will gradually decrease until every season ticket member has the opportunity to choose their seat.
If you are a Season Ticket Member and wish to sit as part of a group with friends or family members, you must wait until the lowest eligible person in your group can purchase. It is important to emphasize that with such a large number of places to choose from, there should be no anxiety about the timing of the purchase.
We designed the sales process this way because fan polls and focus groups told us unequivocally that Everton people felt it was the fairest process. It was also supported by research on the most successful migrations elsewhere in football. We want to ensure that families, friends, fan groups and fan club members are united and in their favorite seats together in our new home.
It is important to emphasize that no one will sacrifice choice by waiting for others. Obstructed views are a thing of the past. As you will often hear from those who visit the site, there is not a bad seat in the house. This is one of the many advantages that the new, state-of-the-art stadium gives us.
To ensure the process is fair for young fans and adults who have taken the next generation of Blues to Goodison for a significant part of their young lives, we have introduced a formula that recognizes this commitment through extended service. Simply put, this means that existing Child and Youth Season Ticket members are not penalized for this fact and can choose their seat earlier. The improved judging – again based on fan feedback – will bring forward the date from which all fans who were under 18 on September 1 this year will be able to buy their seat. It is important to note that no fan’s initial eligibility date will be moved to improve the tenure of our young fans. More information will be emailed to parents/carers of our young season ticket members over the next few weeks.
Everton announce phased season ticket rollout for new stadium
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